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People usually say that demand gives rise to offer, but if you think about it a little, you?ll understand that there will be no offer, if there is no demand. One of interesting features of our time, our economy and our society sounds like: ?There are no problems to produce something, but there is a problem to sell it?. That?s why competitiveness exists, and moreover, it forces these companies to improve quality, to lower prices, to use advertising and advertising actions, presentations, and sales, to increase demand of buyers for their production. It is not surprising, but customers are very glad with this situation, as it allows them to buy the best things and, what is more pleasant, to buy them at lower prices.